Why race organisers are moving away from sharing photos via social media?
Over recent years we've seen more and more race organisers change the way they share their photos. In this article we explore the possible reasons why and take a look at how Photohawk meets these needs.
Better search experience
The majority of social media platforms typically allow for
only one way for event participants to search for their
photos, and that is scrolling.
If you've ever been a runner at a 10K race and your photos
were made available via a Facebook or Flickr album, then
you will be all too familiar with the frustration
associated with endleslly scrolling through thousands of
photos across multiple galleries.
With modern search options including searching by bib
number or selfie searching (powered by facial
recognition), event participants can find their photos in
seconds which takes the pain away from having to find
their photos.
Selling digital downloads + print products
Ever since COVID-19 restrictions lifted, event participant
numbers have dipped and many organisers have not yet seen
a return to the same registration levels.
Organisers understandably have therefore been exploring
other avenues to increase their revenue and have looked to
creating products from their event photos.
Many social media platforms still reduce the quality of
photos that are uploaded into their albums, and many
organisers have seen this as an opportunity to continue
offering these lower resolution photos, but offer high
resolution photos for an additional cost.
Within your Photohawk account you can configure your
gallery so that "Facebook" quality photos are free, but
offer a paid upgrade option to either recieve higher
quality or have sponsor branding removed.
Are you ready to move away from social media galleries?
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